Advertising Options for Consumer Marketers
CollegeRecruiter.com offers a variety of tools to help consumer marketers and others reach the more than seven million college students and 10 million recent graduates/alumni in our permission-based targeted email and cell phone text messaging (SMS) database. These products include:
Targeted Email Campaigns
CollegeRecruiter.com is more than just a way to reach prospective employees! We can target your email campaign by over 700 different selects to ensure we reach the consumers most interested in your offering. There is no additional charge for targeting, regardless of the number of selects used.
The gross cost for a targeted email campaign is dependent upon quantity ordered and is based on the client providing the final creative. Targeted emails can be sent as plain text or a graphical email (HTML) with no price differential. Our pricing is for emails actually delivered making us stand apart from other email lists.
- 0 to 50,000 plain text or HTML = $2,250
- 50,001 to 99,999 = $45 per thousand
- 100,000 to 249,999 = $42 per thousand
- 250,000 to 749,999 = $35 per thousand
- 750,000 to 1,499,999 = $30 per thousand
- 1,500,000 or more = $25 per thousand
Follow-up Discount: There is a 50 percent discount for follow-up emails which have the identical subject line, targeting, and creative. The follow-up emails must be purchased prior to the first deployment.
Comparison Chart:
| CollegeRecruiter.com | AfterCollege.com | CareerBuilder.com | Experience.com | |
|---|---|---|---|---|
| Student/Grad Database | 10 million students and 7 million recent graduates/alumni for a total of 17 million students, recent graduates, and alumni | 2.8 million | 20+ million | under 1 million |
| Candidates Opt-In | best double opt-in |
good single opt-in |
good single opt-in |
good single opt-in |
| Targeting | 700 fields including diversity, school, grad date, major, geo, perm. address, GPA, job category, citizenship, age, gender, interests | school, dept, club, degree, language, grad date, GPA, citizenship, location, specialty, diversity, interests | geo, job category, keywords, diversity, language, work status (pt/ft) | area of study, geo, school, degree, GPA, work status, major, grad date |
| Stand-alone Campaigns (ad is entire message body) | yes | yes | yes | yes |
| HTML or Plain Text only | either | plain text only | either | either |
| Clicks go to Client's Website | yes | based on client request | based on client request | yes |
| Tracking Reports | delivered, opens, clicks, unsubscribes and client can add tracking | opens, clicks, job views, applications, client can add tracking | opens, clicks, client can add tracking | opens and clicks |
| Delivery Only to Personal Email Addresses (for improved open & click rates) |
yes | no | no | no |
| Cost to Email 50,000 People | $2,250 with no limit on schools or other targeting | no guaranteed number of emails, but closest equivalent is $6,550 for 6-10 schools | $5,000 with no limit on targeting | $12,500 with no limit on schools or other targeting |
| Cost for Same Email to Same 50,000 People | $1,125 | depends on audience | depends on "yield" | $1,250 |
Cell Phone Text Messaging (SMS) Campaigns
Text messaging to mobile phones is an exciting way to reach your target markets. Through our text messaging (SMS) service, we can deliver on your behalf a 140 character (includes from field, spaces, and punctuation) text message to the cell phones of more than 3,400,000 text and 200,000 mobile streaming video enabled cell phones used by college students and recent graduates. We are also able to select the recipients through any combination of 700 fields of data.
The gross cost for CollegeRecruiter.com to deliver on your behalf the cell phone text message and follow-up email:
- 0 to 15,000 = minimum charge of $3,225
- 15,001 to 99,999 = $215 per thousand
- 100,000 to 249,999 = $200 per thousand
- 250,000 to 549,999 = $180 per thousand
- 500,000 to 799,999 = $165 per thousand
- 800,000 or more = $150 per thousand
All cell phone text message campaigns include a free follow up plain text or HTML email campaign to reinforce the message you are sending to your recipients.
Standard Banner Ads
A great option to enhance your exposure is to run a 468 pixel wide by 60 pixel high (standard size) banner ad in the upper right corner of every page on our site.
For most campaigns, we recommend running 100,000 to 150,000 banners per month with a maximum of five banner ads served per unique visitor.
Run-of-site banners are $8 per thousand impressions ($8 cpm). We do not keyword or geo target. Minimum order size is $800.
For more information, please call 952-848-2211 or email us at Sales@CollegeRecruiter.com.
Good Housekeeping Seal of Approval
Want a "Good Housekeeping Seal of Approval" so you know we're for real? How about perhaps the most powerful one out there: we're an approved, certified vendor to the U.S. federal government through the General Services Administration (GSA). Our contract number is GS-02G-0239X.
Advertising Agencies
Please note that all of our prices are gross with the 15 percent standard commission paid to recognized advertising agencies.